The Action Center website really brought home an idea I have been thinking about lately: the importance of media savvy in social entrepreneurship and philanthropy. The Action Center website is well constructed—it utilizes video and images as well as a sharp interface. This can make all of the difference whether on a conscious or subconscious level to an investor. A well-produced site gives an air of professionalism and caring—essential qualities for entrepreneurs.
This even was true in our pitch session. The video on Public Stuff’s site proves this. The video made the organization seem more in touch with the audience they may be trying to reach. The ability to tap into an increasingly technologically smart public will become an essential tool for these entrepreneurs.
In addition, the use of video—such as that on the Action Center website—allows investors to really feel a connection to their giving. It puts a human face and voice to a social problem. This is important as issues and giving becomes increasingly global.
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